FABRIZIO GIANNI® launched in 1998, combining the highest quality European fabrics with unique styling to create a perfect fit for most women. Since then they have introduced many exciting styles in an array of colors and they needed a platform that portrayed their amazing quality, fit and color selection to women around the would. When it was time to select a new eCommerce Platform Fabrizio Gianni turned to IJHANA for their expertise in Fashion based eCommerce platform. The platform needed to be elegant, easy to administer, customer centric, and most importantly high converting.
During the Discovery Phase we helped Fabrizio Gianni define the Business Strategy, map the integration points with legacy systems, and create a 5 Year Roadmap for the eCommerce Business. Once we knew where we were headed and how we wanted to get there selecting and implementing the eCommerce Platform was easy. Within months Fabrizio Gianni was up and running on their new platform, conversion had increased by 2.67% and most importantly site administration time was cut by 75%.