We were asked to build the LARGEST GLOBAL DRUPAL PLATFORM to date with the ability to handle 20M simultaneous Unique Global Visitors.
SPTI had grown organically in each country region to over 200M viewers, where each station broadcast center published and managed their own website. This caused a large variance in site functionality, technical ability and design look and feel. Since each channel region did not have a standard technical base, global ad serving and global content publishing was not possible. With the advent of global marketing events such as the FIFA World Cup a central content publishing platform was need to serve interactive ads integrated with regional specific content and satellite channel schedules.
VIEW LIVE SITES
“By integrating over 400 global domains onto a central Drupal content management system SPTI was able to gain tremendous efficiencies and standardize global brand positioning and look and feel. –
Jamie Weissenborn SVP, digital media & global ad sales at Sony Pictures Television.
CHALLENGE
To centralize SPTI’s global satellite television channel websites into one common platform in order to synchronize their content across the world. IJHANA created a Content Management System platform upon which websites, video, communities, knowledge base content, game content, mobile content and social networks are deployed.
SOLUTION
Using Drupal 7 framework as the core content management platform seven disparate system were integrated to create a central behavioral targeted ad serving platform, a video serving platform, a causal gaming platform, and most critically a near real time sensitive satellite channel schedule presentation system.
- Project Management
- Business Requirement Definition
- Platform Assessment and Selection
- User Experience
- Design
- Information Architecture
- Software Development/a>
- Hosting Design and Architecture
- CDN Design and Architecture
- Drupal CMS
- DoubleClick: Behavioral Ad Serving
- Brigthcove: Video Serving and DAM
- Custom Channel Schedule Updater
- Casual Game Serving
RESULT
Global publishing platform with centralized content management, ad severing and brand standards governance. Reduce overhead from 40 independent agencies spread across multiple countries to a single management team.