With the release of the AMG SLS we were asked by Mercedes-AMG to build a website that encapsulated the AMG experience with Mercedes Benz’s sensibilities.
VIEW SITE @ Mercedes Benz-AMG
To extend AMG legendary “world of hand crafted performance” and equally appealing well crafted website needed to be created.
Services Provided
We were asked to create a highly engaging site using the best of user centric design practices.
SOLUTION
Develop a site that invoked the AMG brand with dramatic but easy to use navigation and put you into the AMG experience as quickly as possible.
RESULT
Thrilling, highly immersive website with many embedded videos. User research indicated that AMG fans were generally hardcore motor sports enthusiasts who exhibited a higher propensity to wait for larger media to load in the browser. Hence, richer interactive layers were implemented.