How do you get a rabid game fan base even more excited about the latest Guitar Hero release? By creating pre-release viral buzz through a contest giveaway. Careful sweepstake into Guitar Hero’s social online presence brought a great response from Guitar Hero’s fans. Fans posted to Twitter and Facebook in huge numbers showing their dedication to the red-green-orange-yellow-blue!
VIEW SITE @ Activision Guitar Hero Sweepstakes
“Get your Guitar Hero On! And Rock out!” Twitter Fans @Guitarhero
CHALLENGE
Create pre-release viral buzz through a contest giveaway and integration with social media.
SOLUTION
A rich sweepstakes landing page experience.
RESULT
Pre-sale buzz creation for one Activision’s most popular brands.