IJHANA’s experienced team of software and marketing professionals have been active in the lead generation industry since 1998. As architects of lead management systems, the IJHANA team delivers a steady volume of superior quality real-time leads to clients by utilizing a highly effective fivefold system that combines the following elements:

• Predictive Campaign Planning
• Targeted Populations
• All Traffic Sources
• Dynamic Form Capture
• Real Time Data Validation

Predictive Campaign Planning utilizes custom predictive models for better campaign planning and investment.

Narrow Profile Targeted Populations based on specific identifiers such as country, language, language dialect, city population size, education level, topic interest, career trends within population, and career trends within population by geo-targeting.

All Traffic Sources including: Host & Post, Display, PPC, Email List (double opt-in, by interest), Outdoor, Spot Buys in narrow interest publications, and Portal (educationforabetterlife.com)

Dynamic Form Capture or “Data Capture Method” utilizes AJAX to dynamically populate drop down questions based on country code selection and IP filtering for indication only, not for segmentation.

Real Time Data Validation provided by TARGUSinfo, eBureau and many of the other worlds leading sources of real-time user data which is used by our predictive analytic algorithm. Very strict settings result in a 30% rejection rate, which ensures data integrity and historic behavior. Cleaner data in guarantees a higher quality lead and a higher predicted conversion rate.

This fivefold system helps generate Quality leads that produce REAL results. In addition to a focus on education, IJHANA also focuses on insurance, finance, mortgage and loans, and entertainment.